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When to Send
Timing is everything. When you send an email, or when a recipient receives an email, has an enormous impact on open-rates and clickthroughs. L.L. Bean, Encyclopedia Brittanica and Henry Schein are...
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Open Rates and Click Rates Are Declining
Recent studies show a clear and steady decline in email open rates and clickthroughs. According to MailerMailer’s metrics report released earlier this month, email open rates have dropped around 20%...
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The Only Email Metrics That Matter
“What is the average open rate for an email campaign?” “What is a good open-to-click ratio?” “Am I above the industry average click-through rate?” The answer to every one of these questions is: “It...
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When You Measure- More Important Than What You Measure?
When and how you measure email marketing is more important (well, certainly just as important) as what you measure. If you’re not measuring on a timely basis, chances are you’re missing out on...
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